There is always a need for insulation – ROCKWOOL Technical Insulation showcases products for the maritime sector at a trade fair in Hamburg
ROCKWOOL Technical Insulation specializes in insulation and fireproof materials for large cruise and cargo ships. Their products were presented at a trade fair in Hamburg.
BGRAPHIC has developed the concept and design for the booth. The design stays true to the client’s brand and visual identity while also standing out and making a strong impression at the fair to attract many visitors. With limited space at a stand, it is essential to think creatively to meet all requirements within the brief. A booth must be eye-catching, informative, and include fun elements to draw in visitors. At the same time, the booth needs to function efficiently for the employees manning it. Therefore, we always incorporate furniture, TVs, slideshows, and storage solutions into the design. E.g. there must be storage for extra catalogs, giveaways, personal belongings, and sometimes outerwear needs to be stored away.
BGRAPHIC has chosen ROCKWOOL’s distinctive red color as the primary color for the booth. The design is complemented by large, striking photos of ships and volcanoes, along with smaller product images, creating a dynamic look for the walls and podiums. BGRAPHIC has also designed the technical product catalog distributed at the fair, ensuring the stand and catalog were beautifully coordinated. The catalog you can see here