Strategy for personalised medicine – in a new publication design

For many years, BGRAPHIC has designed publications and reports for the Ministry of the Interior and Health. Often in the government’s official design or in layouts created for very specific purposes. The Ministry also publishes strategies and action plans under its own name – and that naturally requires a unique design.

The Ministry approached us with a proposal for a visual identity for reports, which we have now helped them finalise in a beautiful design that will set the framework for their future publications.

The new design is characterised by a modern and professional look with clear typographic lines, well-considered use of colour, and visual elements that strengthen the communication of complex messages. Infographics and illustrations make the content more accessible, while a calm and cohesive layout ensures that the publications appear both user-friendly and recognisable.

Three publications have already been released in the new design: Strategy for Personalised Medicine 2025–2027, Together for Health, Resilience and Competitiveness – Strategy for International Cooperation 2025–2028, and the National Action Plan for Antimicrobial Resistance in Humans.

BGRAPHIC has developed the design and layout of the reports, finding images, web accessibility, and print production. In addition, we have also handled translation of manuscripts into English, as well as design and final artwork for the UK versions of some of the publications.