Waste campaign shows that there’s money in waste and waste sorting

Vestforbrænding is Denmark’s largest waste management company. They work to minimise wastage and pollution, and they consider waste a resource – in the 19 municipalities that are Vestforbrænding’s owners.

BGRAPHIC has designed campaign material about waste sorting for four municipalities Vallensbæk, Ishøj, Furesø and Ballerup. It’s never easy developing new habits, so the aim of the campaign is both to encourage, inform and help citizens understand that waste sorting is important – both in regard to the environment and the costs of handling waste.

Our focus has been to develop a lasting design, which the users don’t mind looking at every day when handling their waste sorting. It should make sense for all citizens. Furthermore, it’s important that the campaign material is interesting and clear for the users to learn about recycling and wanting to help minimise wastage and pollution by sorting their waste.