Campaign with a special touch
For a long time, it has been prohibited to smoke both inside and outside of Glostrup Hospital. With a campaign, we make sure that everyone notices the rules.
We have turned the message upside down by warning people of fresh air – in that way it is a different kind of campaign and it attracts the attention of a lot of people.
The campaign is displayed on a lot of different elements, for instance a large banner on the front of the hospital building, barricade tape, labels, balloons, posters and slides on TV-screens. The variety of campaign material ensures that the campaign and its important message is visible for everyone.