Name change streamed online to all educational institutions
A principal can’t be in six places at once. So, to be able to celebrate the name change to University College Absalon at all the educational institutions at the same time, an online streaming event was held in February 2018.
In this video – which was published on the website and distributed by email and social media – Principal Camilla Wang tells the story behind the new name and logo to all staff and students across six campuses.
The film was developed by BGRAPHIC in close collaboration with Absalon’s communications department and the research communications agency Madeclear. Two versions were made with Danish and English subtitles respectively to ensure the video was optimized for social media and to accommodate international students.
BGRAPIHC developed Absalon’s visual identity, which is the starting point for the film with cool merchandise in the form of letter tags for bags and keychains, as well as t-shirts and delicious licorice and much more.