Optimise your website – read our four pieces of advice

Have your tried to Google how to get more traffic to your website and then read that you need to focus on Search Engine Optimisation (SEO)? Search words are part of the solution. We agree on that. Search words are important. The texts on your website need to contain the words that you expect your clients to use in a Google search.

However, many web managers and other specialists within this area focus almost exclusively on SEO. We can see that the best solutions are obtained when search words and design are combined. If you really want to shine and ensure more traffic on your website, structure and design need to be well thought out and working perfectly. Your website needs to be professional in all aspects. That makes your web communication strong.

Some of the things we especially focus on when designing a new website are:

1. Keep updating your content – that makes your website Google friendly

New content needs to be added to your website continuously, especially on the front page. Once Google registers that the content is continuously updated, your website will rank higher in the search results (also known as the Google ranking).

For instance, you might choose to get news on your front page. The news might be placed on a subpage, but the latest 2-3 news can automatically be shown on the front page.

You might also want to add a social media feed, for instance from your company Twitter or Instagram account. In that way, your latest posts will appear on your website. You must of course be active on social media for both visitors at your website and Google to see that your company is active.

2. Think about your target audience in all aspects of the process

Don’t create a website with the goal of getting as much traffic as possible. Create it with the goal of getting as much RELEVANT traffic as possible. You need to focus on your target audience – everyone else is not as important. You need to think about who you want to visit your website. What appeals to them? What do they want to see? What are they looking for on your website – and what is the easiest way for you to give them what they want?

Is your website a knowledge or information portal, where the recipient can find information, material and knowledge? Is your website an extended business card for potential clients to get an introduction to you and your projects? Is your website a sales tool, where the aim is for visitors to place an order, for instance on a booking page or in a shopping basket?

You need a clear call to action – and it needs to appeal to exactly your target audience. Both in structure, design and text – and search words 🙂

3. Focus on the client journey in web design and the rest of your brand

The recipient needs to feel safe and welcome – feel that he/she is guided through the material – and that applies on your website and also in your entire brand.

It’s important that all your material function well together. See your platforms as tools that need to work for you in your communication. It’s important when you are meeting a client, for instance when you present you and your company in a PowerPoint presentation, or when you hand out sales material or business cards. When the client later finds your website online, he/she should be able to see a clear coherence between what he/she saw in your presentation and what is on your website. The client should recognise you and your company.

That makes it more likely for him/her to use your services, remember you, return to your company – and maybe most importantly, recommend you to others. 

4. Have the clients in mind, also when it comes to the responsive website

More and more people access the internet via smartphone or tablet. Therefore, it’s crucial that your website is optimised for all screen sizes and digital units – smartphone, tablet and desktop.

A website should always be responsive, but it’s also important to keep in mind, who your target audience is, and which canals they use. If your clients almost exclusively access your website via desktop, you might want to pay extra attention to the design for this screen size. However, if your clients always visit via smartphone, it makes sense to focus specifically on the design for smaller screen sizes.

At BGRAPHIC, we live for design – to think up, design and create a website, where great design, usability and intuitive structure are what matters the most. The website should draw attention and fit perfectly to you. To who you are, and what you want to share with the world.

If you need help updating your website – or designing an entire new website – please contact BGRAPHIC at or +45 70 22 87 89. No matter where you are in the process with a new website, we’re ready to help you with what you need 🙂

Find inspiration in our web cases.

2 October 2019