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Working with designed templates in programs like Word, PowerPoint, Mailchimp, or InDesign is a practical and efficient solution for both small and large businesses. Templates save time, ensure consistency, and help maintain a professional and cohesive brand. In this article, we will briefly go through the key benefits of using templates in your company’s communication.
1. Time-saving
One of the biggest advantages of using designed templates is the time saved. When a template is developed in your corporate design, you do not need to spend time considering layout, colors, and fonts for each new task. Whether you are working on a newsletter in Mailchimp, a presentation in PowerPoint, or a document in Word, the visual elements are already in place. This allows you to focus on creating relevant and engaging content.
2. Consistent brand experience
Designed templates ensure that all your documents, presentations, or marketing materials are visually cohesive. Your company thus achieves a consistent visual identity and a professional brand across all platforms and media, which is essential for building recognition and trust among your clients. By using templates across your organization, you will appear well-organized and with a strong brand.
3. Professional communication
Good design in a template contributes to professional communication in your presentations, marketing campaigns, or customer letters. The design focuses on a clear structure, allowing you to refine your content so that key messages are highlighted and supplemented with other elements that support your messages. Good communication signals that your company is professional and detail-oriented, which enhances credibility.
4. Increased efficiency in projects
When collaborating with colleagues, a template can also be a valuable tool in your project work. All employees can write tenders, project descriptions, CVs, etc., in the same way. This helps ensure that the final product meets the company’s requirements for projects and design. It is efficient and facilitates a smoother collaboration process since no one has to spend extra time aligning structure and design with the company’s brand and expectations.
5. Easy content customization
With a template, there is no need to develop a new design every time you create a new newsletter or campaign. You can quickly adjust your content using the options available in the template. You can change typography, colors, images, and use various built-in design elements. This gives you the flexibility to produce a variety of materials within your brand without affecting the overall visual identity.
6. Minimization of errors
Working from a template helps reduce the risk of errors. When you have predefined design elements such as colors, fonts, and logos, the design is correct every time. The template serves as a guide and helps prevent unintentional mistakes in the design.
7. Scalable
Another major advantage of templates is that they make it easy to scale your company’s communication. Once a template is developed, you can efficiently produce and distribute customer materials, presentations, etc., at a high frequency. You can also adapt and expand a template for new documents and marketing materials without requiring a new extensive design and programming process since the overall brand framework is already in place.
8. Cost-effective
Using templates can help your company save money on layout and design. You can handle most standard tasks yourself, as the templates contain the necessary design elements, as the templates include the necessary design elements. Whether you are a small business or a large organization, templates are an investment that pays off both in the short and long term.
Examples of templates developed by BGRAPHIC for our clients
BGRAPHIC has developed templates in e.g. Word, PowerPoint, Excel, Mailchimp, Canva, and InDesign. These templates are far more than just a convenient solution for our clients; they are strategic tools that ensure effective communication. They save time, ensure professional branding, and help maintain a consistent look across all communication channels. We have provided solutions such as:
How can we help you?
All these examples show that it is essential to think broadly when using templates. BGRAPHIC has extensive experience in advising on when a template is a suitable tool and in which program it should be developed.
There can be many questions, and we dive into every detail. Because it is in the details that we find the right solution, ensuring that the template becomes a valuable and useful tool in your daily work.
We are ready to help you with your next template. Call BGRAPHIC at 70 22 87 89 for advice and assistance.
14 February 2025