News

New managing director at BGRAPHIC

October 1, 2025 is a milestone in BGRAPHIC in many ways. The date marks our 25th anniversary and is also the day when Kenneth Hansen takes office as managing director. Kenneth replaces the agency’s founder Birgitte Vestergaard, who continues at BGRAPHIC as head of design.

Kenneth has worked creatively and strategically with communication, marketing, advertising and branding throughout his career. First for 10 years at A.P. Møller and then for more than 20 years as an advisor and CEO for clients in both the private and public sectors at, among others, Denmark’s oldest full-service advertising and communications agency Sylvester Hvid & Co. Kenneth has led a transformation of the agency strategically, creatively and digitally and has also been responsible for the development of a portfolio of subsidiaries within graphic production, merchandise and social media. Kenneth has a HD in Marketing Economics from the Copenhagen Business School as well as a Mini MBA in Marketing Management and several international diploma programs in Marketing & Business Strategy.

“BGRAPHIC is a very exciting company with fantastic potential. The agency is built on a solid foundation of competent and experienced employees in combination with a large and loyal clientele. In addition, with Phoenix Design Aid behind us, we have visionary and proactive ownership and a number of synergies at the group level, which we are only now about to seriously realize. We have a dream that the group’s focus on sustainability and the Global Goals will be fully integrated into BGRAPHIC’s core values, and that we will also develop our competencies within advisory-based services so that we can act to a greater extent as a business strategic partner for our customers in the phases leading up to the actual design work, such as branding and storytelling. This is what we will now work very hard to earn”, says Kenneth Hansen.

With Birgitte as head of design and Kenneth as managing director, the agency’s clients are assured of continuity and renewal at the same time, and BGRAPHIC has gained a team that can lead the agency into the next exciting phase.