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Visual identity


The art of creating a visual identity – that shows who you are and what you want


Do you need a visual identity to your newly started company? Or is your current design in need of an update? Maybe you need a new visual identity for a series of products or a theme that are part of your company design in a new and different way?

There are many ways to begin an assignment, but the workflow for the designer is often the same when we work on visual identity assignments.


We ask questions

Words such as ‘analysis’ and ‘strategy’ might sound pompous to some clients – or heavy. But these are some of the words that we think of as important and central, when we create visual identities.

We want to make sure we understand you – in order for us to create a design that fits you, your company and what you want to communicate.

We ask questions about who you are. Who your clients or stakeholders are, and how you want to be perceived. We ask which parts of your company you want to highlight. And which platforms you want to use.

Once we understand your company, your purpose and your wishes, we can begin the design process. Because understanding is the first step in making sure the design solution will work for you and your company.


We look for inspiration and think in multiple directions

Often, the designer already has a lot of thoughts and ideas based on preliminary talks and briefs – and these ideas need to be visualised. Sometimes, simple drawings are enough, sometimes mood boards are the best way to go. We look for inspiration in trends, feelings, nature, art, colours, best practice in communication solutions and design universes.

Our clients often work with words – whereas we have a more graphic approach. Words need to be transformed into a visual style that takes all your goals and wishes into consideration. The visual identity will present your new vision and be a place where you and your company have room to express yourself – both online and in other kinds of material such as leaflets, exhibition material etc.

We transform our inspiration into a visual style. Often, we work in several directions, because there can be more than one solution to the specific assignment. And in this way, you have more directions and more designs to choose from.


Your media choice decides the design

All visual identities must be designed with an amount of scalability. The different elements can be changed to fit a specific platform, since our communication channels are very diverse – and also since especially the digital media have many different target groups.

Understanding your company is also to know your tools, your workflow and products. Do you and your company primarily meet your clients online, your visual identity should be created with online media in mind.

Are you – on the other hand – a company that primarily uses reports and publications to present your information, your visual identity should be created to work as a template solution in Microsoft Office. It’s important that your templates are thought-through and functional – and frame your visual style and wishes concerning content.

You also still have the option of getting professionally designed publications and marketing, where content and style can be targeted to specific messages, target groups or events.


Close cooperation from A to Z

We make sure to work closely together with you right from the beginning of the assignment. We communicate through all processes. We challenge you, we listen to you, we adjust and make sure we are always on the same page. That ensures the best process and the best results.

The way we work together, and the tools we create for you are constantly changing. A great design should make your everyday life more effective and make sure your visual communication is always of highest quality. Great content and professional design must work together in order for your clients to understand your messages and buy your products or services. That’s a great way to achieve success.


Check out some of our design solutions on visual identities.


Public sector innovation spreads across the Nordic region


It is always lovely to see when the fruits of your labour are of use and enjoyment to others. There’s certainly no need to reinvent the wheel.

Within the public sector, employees, citizens and others are often coming up with new, clever solutions to optimise and easen the everyday assignments and struggles of both emplyees and citizens. The innovations include all kinds of topics – to mention a few, there’s a shared bus, robot bicycle stands, voluntary night nurses and LED lights in street lights.

The National Centre for Public Sector Innovation (COI) aims at increasing quality and effectivity in the public sector by means of innovation. It’s about finding innovative solutions – and about sharing, borrowing and adjusting so the same solutions can be used across sectors and fields within the entire public sector.

And now, also across country lines.

The InnovationBarometer goes abroad

COI has developed an InnovationBarometer, which keeps statistics on innovation in the Danish public sector. When the Barometer was presented in 2015, it was the first of its kind in the world.

Now, other countries in the Nordic region have adopted the idea of the InnovationBarometer. Norway, Sweden, Iceland and Finland are working on their innovation – and on keeping statistics on all the great things they achieve.

BGRAPHIC has developed the design for COI’s visual identity and for the InnovationBarometer. And now, we have also assisted several of the countries in connection with their innovation work and innovation barometers. The other countries have received design that is aligned with their identity and wishes – and furthermore, they use some of the existing design created for COI.

And like that, the design works just like the innovative ideas – it can be shared, borrowed and adjusted :-)

We are happy to see the innovation spread – and very happy to see the same happening for our BGRAPHIC design :-)

Read more about innovation in Norway, IcelandSweden and Finland – as well as in Denmark at the National Centre for Public Sector Innovation.

New publications with a new design


During the past months, we have developed a new design to all publications, tools and presentations for EVA, the Danish Evaluation Institute.

Developing a new design always happens in dialogue with the client. Together, we look at the challenges and the wishes. We research the market, the competition and design trends – and then we listen. Based on all of this, we develop a design, which develops the client’s brand, which is inspired by the current design trends and customized to the recipients – and of course to how EVA wishes to communicate and appear as a company. All in all, it is an important update of the brand identity and the visual look, which supports the company strategy and development.

New initiatives, new design

The new design has been well received by the employees at EVA – and it supports the communications assignment that lies within all EVA’s products and tools. EVA always aims to improve and optimise its communication using all relevant communication channels. They are active on different social media sites and meet their target groups, where they are. This is a great way to work, and ensures great results for EVA.

Read more about the design solutions – and check out photos in our case


Logo for the PRO Secretariat


The PRO Secretariat is a newly established secretariat within the Danish agency Sundhedsdatastyrelsen. The work of the secretariat entails patient reported information, collected through questionnaires which are used in dialogue between patient and clinician.

It is a new and very interesting area, where our health data from now on will be part of our dialogue with the doctor. It might be that you report your own data over a period of time to see the development – e.g. weight, blood pressure, conditions by using medicine, data regarding rehabilitation, e.g. minutes for walk/run or cycling distance/time etc. The data will be useful for you as a patient and for your dialogue with the doctor – and it can also be used for larger scientific matters.

Our design

BGRAPHIC has designed the logo for the PRO Secretariat. The logo will be used by the partners behind the project: the government, Danish Regions and Local Government Denmark.

The design of the logo illustrates a dialogue between the citizen and the doctor. The circles in the background illustrate the data, which frame the condition of the citizen. And they provide an overview of how the citizen feels. All of which for the patient and doctor to see and respond to.

It’s a very interesting project to follow, and the possibilities within data collection are fascinating and ever changing and developing.

Read more about the PRO Secretariat and the work they do on (link in Danish).


New logo and visual identity for University College Zealand


University College Zealand (UCSJ) is one of seven university colleges in Denmark. UCSJ has six, soon seven, campuses all over the Zealand region.

UCSJ is developing rapidly and needs to assert themselves with greater visibility and impact. Therefore, they have decided to change their name, and BGRAPHIC has designed a new logo and developed a new visual identity. The new name is University College Absalon.

Why Absalon?

They have chosen their name, because Absalon was Zealander, and because he and his family has left considerable impressions in the region. His focus was on development and progress, and he was known for being both pragmatic and a visionary – a pronounced innovator in the community, deeply rooted in strong traditions. Thus, there is a direct line between Absalon and the ambitions of UCSJ.

Our design process

Based on the new name, research and conversations with UCSJ – and focusing on the vision UCSJ has for the future – BGRAPHIC has designed a strong logo that wins attention, shows strength and expresses that Absalon plays a significant part in the educational system.

In terms of style, our wish was to design a significant and simple look. Typography and the visual style aim at an international campus look. Absalon is red; symbolises something visionary, something warm. The logo is even created to work digitally in an animated version.

‘It has been a very interesting and efficient process’, Kathrine Raunkjær, design manager from BGRAPHIC, explains. ‘Quickly, we were able to see what we needed in order to create a great design. We also had a very efficient approval process with UCSJ, which made sure we were able to launch the new logo in only four weeks’.

We help spread your message

‘We have developed a short film with rector Camilla Wang to be used at the day of launch to both students, employees and other interested parties. The film as well as gimmicks such as acrylic letters in keyrings, information leaflets, balloons and delicious dishes in the cafeteria made sure the launch got a lot of attention. UCSJ posted small videos from the launch all day on their Instagram page using the hashtag #PHabsalon, thus making sure the new logo was off to a great start.

While the new name is now launched, it won’t become effective until after the summer holiday.

Innovative business cards for COI

We are seeing a rise in new standards for business cards. Of course they need to contain your contact information. And now you will often be able to shorten your information and maybe even avoid writing your physical address – because the world is much more digital, and now you “meet” your clients and collaborators online.

If you leave out the physical address – that means you don’t have to order new business cards if you move. Your contacts will always check your website or your email signature to see, where the company is located.


Get attention with innovative business cards

For The National Centre for Public Sector Innovation (COI), we have been creative and innovative in designing their new business cards. Every business card has personalised and funny infographics, which are matched with each employee. The business cards support COI’s brand while at the same time displaying each employee’s personality, competences and interests. The effect is brilliant when you hand out the cards, and it’s a great conversation starter – the business cards almost turn into collector’s items for your contacts :-)


We design the perfect solution for you

BGRAPHIC can design a unique solution for you. We ensure high quality in the actual production. The first impression should signal quality, and you’ll present your company in a professional and sophisticated manner. We can always develop a design that supports your company, and we can quickly help you reach the perfect solution for you and your company.

For larger companies, we can create a setup, which is programmed so that you can continiously order og reorder business cards online. You can have the finished business cards delivered within 1-2 business days. And you can place smaller orders – e.g. 100 copies per employee – in different languages if you travel a lot internationally.

Give us a call on +45 70 22 87 89 and let us tell you about our different offers :-)

Check out more photos of the business cards and visual identity for COI at our case about COI