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Do we still read?

 

Yes, we do! Our reading habits might have changed through time, but we still read quite a lot. Among other things, we read to keep ourselves posted on the world around us, as entertainment and to learn something new. The amount of knowledge created has never been higher than now – knowledge that needs to be communicated.

In this article, you’ll see what it takes to communicate your company’s knowledge and information in an inspiring and comprehensible manner – and in that way make sure you catch the attention of your readers.

WHO?

It’s always important to know who you want to reach with your communication. You need to define your target audience, and you need to think about how to reach them visually and using your tone of voice.

Sometimes, the target audience is quite wide, or your publication addresses several different target audiences. In cases like these it’s important that you decide who’s your main target and communicate especially to this group. And then you need to figure out how to also consider your other target audiences in your communication.

Once you have defined your target audience, you also need to think about which platforms to use in order to be most successful in getting their attention. For instance, are they on social media, do they visit scientific websites or somewhere else?

WHAT?

It’s also important to have a clear idea of what exactly you want to communicate with your publication. For instance, do you want to inform readers, do you want readers to use the publication as a work of reference, or do you want the publication to sell items or services? It’s vital that text, structure and design help make the purpose clear to the audience – that makes them want to read your text.

Does the content need a set structure, or is it a better idea with a lose structure in order to convey a lighter tone of voice? What needs to be highlighted, and what might benefit from being accompanied by boxes, images, graphs or infographic? These questions are relevant whether you’re working on a large publication or a small leaflet.

WHERE?

Today, we primarily publish online – often as PDFs. Some publications are also printed – for instance because the publication will be used at a conference, or because the handbook will be handed out to a specific group of employees. A publication has a longer life online, where everyone can find it at any time they want to, and it is no longer just stored in piles in basements. We only print the number of publications we need – that’s good for the environment.

Publishing online is easy, but there are many websites, publications and articles competing for the attention of the readers. And do we even read as well digitally as we do on printed material? We’re getting better at it, and we can help make sure your readers get a great reading experience in the digital universe – both in the way we communicate and the way we design.

HOW?

So how do we change the Word document into great, vivid communication?

The most important task for the design of a publication is to communicate the content in a logical and comprehensible manner, while also keeping it animated and meaningful. That is what design can do ­– communicate complex content that may have to reach a variety of target groups as well as communicate the quick, straightforward message. It’s about the layout of the text, the choice of images and the visual means. The visual experience should always go hand in hand with the key messages and the tone of voice of the content. And the design should most often have a connection to your company’s visual identity and your communication strategy.

Make it easy to read

The road may be filled with challenges before the result is perfect. We make sure that the text is easy to read – digitally as well as in print – and therefore font and font size matters greatly. The type face of a publication plays a huge part in how the readers are led through the text.

Manage for photos

Photos might also be a challenge. How many images or photos should be included, what do we want to show, are we even allowed to use photos with people on – and how do you find the perfect photo, when you’re not allowed to copy paste from Google?

The strength of infographic and other graphic measures

Furthermore, data presentation is often present in larger publications – usually in the shape of tables, a variety of graphs, maps, process diagrams etc. And often in many different styles. Design can really help make sure all material has the same, professional style which strengthens your communication.

Infographic is here to stay – and thank you for that. Because infographic is able to communicate special details or important results in a quick and easy manner. It can convey points from the complicated graph or the perplexing process diagram, or it can prove a point in a short and simple manner that replaces a large amount of text. Designed infographics are also suitable for messages on social media, where your messages are often in strong competition with purple unicorns and goofy family photos.

Text and design come together in one visual style, and this makes the publication complete and offers your target audience a great reading experience.

 

So, what do you need to focus on when developing a publication?

  • Who is your target audience – and how do you reach them?
  • What is the purpose of your publication?
  • Which platforms do you use to reach your target audience?
  • How do you optimise your publication by using design in order to reach your target audience, stand by your key messages and make sure it works perfectly on the right platforms?

We can help you with your communication – contact BGRAPHIC and let us help :-)

 

PS: Accessibility online

Most public communication is required by law to be accessible. We can also help you with that :-)

 

Government initiative concerning smokeless life for children and young people

 

The Government and the Ministry of Health has today presented a proposal concerning a plan against smoking.

The proposal contains eight initiatives to ensure a life without smoking for children and young people – for instance smokeless school hours, hidden tobacco in stores and a higher price on cigarettes.

BGRAPHIC has created infographics and a roll up banner for the minister’s presentation at Rysensteen Gymnasium in Copenhagen, where the eights initiatives have been presented in a beautiful and clear manner.

Read more at sum.dk, regeringen.dk and on the Twitter account of the Ministry of Health, @DKsundhed.

Strengthen your visual communication using video

 

Are you presenting something new to your clients? Are you explaining a product or a service? There are many ways to reach your clients – and videos have many advantages.

  • In a short and simple manner, you can catch your user’s attention and explain complicated messages using a combination of text, speak and moving pictures.
  • Short teasers and videos often attract the most attention on social media – they receive many clicks and are shared multiple times. And social media is a great place to meet your clients both within and outside of working hours.
  • Longer presentation videos may be the perfect introduction to your PowerPoint presentation – or a way to introduce your company in a professional manner on your website.
  • You don’t necessarily need to go all in with a video. Small, simple animations are also really effective, and they too can illustrate central points in a great and professional manner.
  • Furthermore, videos can boost your company’s entire communication plan, as they are used on all digital platforms, information screens, exhibition stands etc.

We are here to help you from A to Z

We offer you professional advice on how to reach your communication goals using videos. And we can easily step in and assist wherever you need us to.

Our process might look like this:

  • At a start-up meeting we find the video or animation solution that fits your needs and budget.
  • We develop a visual concept and storyboard. Afterwards, we write the script for subtitles and/or speak in collaboration with you.
  • We develop and design the illustrative universe that fits into your existing visual identity.
  • When it is relevant, we work with talented film photographers or motion graphic designers.
  • We ad speak, subtitles and background music if relevant.
  • Subsequently, we edit and optimise the video to different requirements and to the platforms you wish to use.

And then you have one or more finished videos ready for use :-)

There are many possibilities. We guide you and help you make the right decisions for your brand and visual concept, so you can spread your messages and reach your goals.

Take a look at some examples of videos we have developed for e.g. Movia, Rambøll and the Ministry of Health.

Does your PowerPoint presentation need a makeover?

 

At BGRAPHIC we make sure that it is easy for you to convey your messages in a visually pleasing way – even when you are on a tight deadline.

Here are our five best tips on how you get an appealing and well-functioning PowerPoint presentation:

1 : Have a PowerPoint template professionally designed

The best basis for effective PowerPoint presentations is a professionally designed template with the corporate visual identity, colour scheme and typography tailored to PowerPoint and included in all slides. It is possible to get very simple templates, where you fill in all content from presentation to presentation or you can have more complex templates with special slides designed to support important themes or messages in your communication.

It is important that your templates are well-functioning tools for your purposes. A good template is unique to your company and covers your needs for communicating with various target groups and stakeholders.

2 : Support your messages with infographics and professional images

A professionally designed infographic, illustration or a great photo can be a powerful tool when communicating your messages. It is even possible to design PowerPoint templates in ways that ensure that tables, diagrams and other information from Excel always is displayed with correct colours and typography.

For other types of infographics with complex messages, such as maps and descriptions of processes or services, it will be most beneficial for you to have these designed professionally, so your information and messages are presented in a visually striking way. Design and infographics must support your identity and brand and at the same time make it possible to use the illustrations across your platforms, programs, website and especially social media. An image library with professional and relevant photos will also be a great help in your daily work.

3 : Use animation and video for a more dynamic presentation

PowerPoint includes a range of opportunities for creating animations, which can help create a more dynamic presentation. From the simple, stepwise revealing of text on the same slide to more complex animations and small film sequences. These naturally require more preparation and often professional help. Video presentations of the company, products, processes etc. can be used by all employees in your company and act as a great ice-breaker in presentations, introducing the company or subject, while you get a sense of your audience.

4 : Break the rhythm

During long presentations it is a great idea to insert short breaks with full-slide photos, quotes or questions for the audience to reflect upon because they give the audience a more varied experience – and you have a break. Ideally, the PowerPoint template should include different types of breaker slides, making it easy for you to insert such breaks with relevant content.

5 : It is time to switch from 4:3 aspect ratio to 16:9

16:9 is the new standard size for PowerPoint presentations. The format fits large, wide-screen televisions and new projectors. If you still use PowerPoint presentation templates in 4:3, it is time to have a new template designed, because you cannot simply convert from one aspect ratio to the other without the content being jumbled around or stretched out of proportions.

We are the experts

At BGRAPHIC we are experienced in designing PowerPoint templates, infographics, professional images and videos, which work as effective communication tools, with a unique design for you and your company. Presentations are your dynamic and digital brochures and should strengthen your brand and communication. Call us at +45 70 22 87 89 and lets have a chat about the options and possibilities for you and your company.

See examples of PowerPoint templates we have created for our customers.

Improve communication and save time with Word templates

 

This guide gives you a short introduction to different types of customised Word templates and how to choose the right ones for your most important communication and marketing material.

Customised Word templates are especially suitable for communication- and marketing material with similar content or structure. Here are the three most important types of customised templates that can be useful for you:

Templates for regular communication

Basic Word templates can be used for stationery such as letters, memos, agendas, minutes, name tags etc. The templates can be designed as simple, easy to use documents that follow the guidelines for your company’s visual identity. It is easy to develop a range of templates for printed and digital materials that you need to be able to produce at a short notice, such as folders, name tags, invitations and programs for events.

Templates for your publications

Word templates are also suitable for larger reports and publications, such as annual reports, CSR-reports, product sheets, catalogues, fact sheets etc. Customised templates can include special content such as text boxes, tables, quotations, infographics and diagrams, which ensure a coherent and professional appearance every time. Content created in Word, Excel or PowerPoint can be used across your programs and platforms. For instance, it is possible to create templates in Excel using the fonts and colours from your corporate visual identity. This way your diagrams will always have the correct styling when copy-pasted to Word or uploaded to your website.

Templates with advanced functionality

Advanced Word templates can be used to expedite or automate routine elements of your customer journey. This can be forms, contracts, tender requests, tenders and other large documents, which need to contain a mix of customised and standardised content. The templates can be optimised with advanced functionality, importing information from databases, legal information, terms and conditions, disclaimers etc., making it an easy tool in your daily work.

The three categories of templates have different strengths and can be used to optimise many processes and communication tasks in your company.

How do you choose the right templates for your important communication tasks?

You should invest in templates that give the greatest positive effect on your company – both regarding quality and efficiency gains. Before you start a template project, you should consider the following questions:

  • What communication and marketing material are the most important strategically or take up the most time?
  • Which of these materials would benefit most from being set up in a Word template? Or standardised to fit within a Word template?
  • How often do you need to update or create new versions of these materials?
  • How advanced templates can you and your colleagues handle?

The simple templates are easy to implement and can be used by all employees, while the more advanced and powerful templates may require employees with advanced Word skills and special training.

At BGRAPHIC we are experts in designing templates for MS Office. We advise you and help you decide which template you actually need and we design templates that are easy to use and support your communication and marketing goals. Give us a call at +45 70 22 87 89 to learn more about Word templates and how you may benefit from them.

See examples of Word templates we have designed for other companies.

Say it with infographics

 

If you can measure it, you can draw it!

Infographics can help communicate a complex message. It can emphasize your points. Elaborate information. Display a process. Create an overview of an organisation, a period of time, a strategy, a business plan. You can compare numbers either as graphs, diagrams or other elements illustrating dimensions, percentages etc.
 

When to use infographics?

Infographics are in demands by many of our clients, and they are included in most assignment briefs. It might be in digital assignments such as PowerPoint, Prezi, content for websites, film or social media. Or in printed material such as annual reports, CSR reports or presentation material.
 

The design process

An assignment often starts with a manuscript and a rough outline from you – and this develops throughout the design process. Some things can be drawn, some cannot. A rule of thumb is that if you can measure it and compare it to something else – then you can also draw it!

An advantage of infographics is that is can also be animated. You can show your infographics in short animated sequences, and your message will quickly reach your audience.

When designing infographics for you, it’ll be a good idea if you deliver the following:

  • The purpose of your communication > we need to understand your purpose
  • Manuscript with the exact numbers > we don’t want any guesswork
  • A rough outline of the idea > try to draw your own thoughts on the matter
  • Colour wishes > do you have a colour palette in CMYK and/or RGB?
  • Which platforms you want your infographics at > in that way we can prepare the delivery in the right measurements and formats – and we know which level of detail we can work with

Once you get started on using infographics, you might find it hard to stop. It’s addictive and especially works well for social media with many items competing for the attention of the users.
 

You can have your own library of infographics

Over time, we’ll be able to build you an entire library of infographics for different platforms – all designed in your company’s look, thus making sure that the infographics help support your brand and communication.

The possibilities are endless, and we can help you with whatever you need.

Call us at +45 70 22 87 89 – and let’s discuss your possibilities.

 
Find inspiration in some of the infographics we have designed
 

Innovative business cards for COI

 
We are seeing a rise in new standards for business cards. Of course they need to contain your contact information. And now you will often be able to shorten your information and maybe even avoid writing your physical address – because the world is much more digital, and now you “meet” your clients and collaborators online.

If you leave out the physical address – that means you don’t have to order new business cards if you move. Your contacts will always check your website or your email signature to see, where the company is located.

 

Get attention with innovative business cards

For The National Centre for Public Sector Innovation (COI), we have been creative and innovative in designing their new business cards. Every business card has personalised and funny infographics, which are matched with each employee. The business cards support COI’s brand while at the same time displaying each employee’s personality, competences and interests. The effect is brilliant when you hand out the cards, and it’s a great conversation starter – the business cards almost turn into collector’s items for your contacts :-)

 

We design the perfect solution for you

BGRAPHIC can design a unique solution for you. We ensure high quality in the actual production. The first impression should signal quality, and you’ll present your company in a professional and sophisticated manner. We can always develop a design that supports your company, and we can quickly help you reach the perfect solution for you and your company.

For larger companies, we can create a setup, which is programmed so that you can continiously order og reorder business cards online. You can have the finished business cards delivered within 1-2 business days. And you can place smaller orders – e.g. 100 copies per employee – in different languages if you travel a lot internationally.

Give us a call on +45 70 22 87 89 and let us tell you about our different offers :-)

 
Check out more photos of the business cards and visual identity for COI at our case about COI