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What do I buy for my father-in-law this year? – a returning question every December

 

Every year, you feel completely uninspired – in a similar way as when you at 5 o’clock look blankly into one of the refrigerated counters at the supermarket. Why are you always at a loss when it comes to buying a Christmas present to your father-in-law?

Is it because he already has everything? There are no Christmas wish lists, and you’re starting to feel like your choice of gift is always a repetition of earlier years’ gifts. Maybe you’re going about it the wrong way.

Maybe we shouldn’t keep asking him what he wants. Instead we observe, listen and ask other kinds of questions. What does he care about at the moment? Does he have any interests, you didn’t know about? Would an experience brighten his day? Is there something he never gets around to do? Are there ways to make his everyday life easier?

We should look for the gift that he hasn’t asked for. The gift that surprises him. The gift that puts a smile on his face. The gift that makes him feel seen, heard and understood – because he this year DOES NOT receive yet another vintage whisky.

 

The answer is in the questions

When we’re trying to come up with not just A good idea, but the RIGHT idea, which every design and communication assignment demands, we make an effort of asking the right questions which open up for reflection. Because when we ask the right questions, we receive the best and most usable answers. And these answers can be turned into great ideas.

The great idea is half the design process. Of course, an idea can be presented in many different ways. That’s what design is about. The design process tests different kinds of shapes, colours, typographies and imagery. During the design process, we make the idea clear, communicative and surprising.

This is what the professional process looks like for most of us, every time we work on an assignment. Often without thinking about it. Because we want to create the right solution, find the right answer to the client. Or find the gift to our father-in-law that means something special to him. Because we have thought it through.

So we should all go and surprise our father-in-law – just as we will continue to surprise our clients with great design solutions in 2021.

Merry Christmas from BGRAPHIC :-)

 

The art of creating a visual identity – that shows who you are and what you want

 

Do you need a visual identity to your newly started company? Or is your current design in need of an update? Maybe you need a new visual identity for a series of products or a theme that are part of your company design in a new and different way?

There are many ways to begin an assignment, but the workflow for the designer is often the same when we work on visual identity assignments.

 

We ask questions

Words such as ‘analysis’ and ‘strategy’ might sound pompous to some clients – or heavy. But these are some of the words that we think of as important and central, when we create visual identities.

We want to make sure we understand you – in order for us to create a design that fits you, your company and what you want to communicate.

We ask questions about who you are. Who your clients or stakeholders are, and how you want to be perceived. We ask which parts of your company you want to highlight. And which platforms you want to use.

Once we understand your company, your purpose and your wishes, we can begin the design process. Because understanding is the first step in making sure the design solution will work for you and your company.

 

We look for inspiration and think in multiple directions

Often, the designer already has a lot of thoughts and ideas based on preliminary talks and briefs – and these ideas need to be visualised. Sometimes, simple drawings are enough, sometimes mood boards are the best way to go. We look for inspiration in trends, feelings, nature, art, colours, best practice in communication solutions and design universes.

Our clients often work with words – whereas we have a more graphic approach. Words need to be transformed into a visual style that takes all your goals and wishes into consideration. The visual identity will present your new vision and be a place where you and your company have room to express yourself – both online and in other kinds of material such as leaflets, exhibition material etc.

We transform our inspiration into a visual style. Often, we work in several directions, because there can be more than one solution to the specific assignment. And in this way, you have more directions and more designs to choose from.

 

Your media choice decides the design

All visual identities must be designed with an amount of scalability. The different elements can be changed to fit a specific platform, since our communication channels are very diverse – and also since especially the digital media have many different target groups.

Understanding your company is also to know your tools, your workflow and products. Do you and your company primarily meet your clients online, your visual identity should be created with online media in mind.

Are you – on the other hand – a company that primarily uses reports and publications to present your information, your visual identity should be created to work as a template solution in Microsoft Office. It’s important that your templates are thought-through and functional – and frame your visual style and wishes concerning content.

You also still have the option of getting professionally designed publications and marketing, where content and style can be targeted to specific messages, target groups or events.

 

Close cooperation from A to Z

We make sure to work closely together with you right from the beginning of the assignment. We communicate through all processes. We challenge you, we listen to you, we adjust and make sure we are always on the same page. That ensures the best process and the best results.

The way we work together, and the tools we create for you are constantly changing. A great design should make your everyday life more effective and make sure your visual communication is always of highest quality. Great content and professional design must work together in order for your clients to understand your messages and buy your products or services. That’s a great way to achieve success.

 

Check out some of our design solutions on visual identities.

 

2020 – the year of the digital Christmas

 

December is finally here, and Christmas is approaching with joy, lights and lovely times spent with people we love – and also distance and face masks.

At BGRAPHIC, Santa’s workshop is up and running, both when it comes to design assignments and Christmas assignments.

This year, however, we are doing things a little bit different. We have decided to make it a digital Christmas – and send out digital Christmas greetings, love and tons of virtual hugs. That’s COVID-19 friendly as it should be these days. And still filled with Christmas and happiness :-) We hope to spread some joy and Christmas spirit with our happy, graphic elfs carrying pens and scissors :-)

The office is closed between Christmas and New Years, and we are back on 4 January 2021.

BGRAPHIC wishes you all a very Merry Christmas :-) Jinglebeeeeeeeells from all of us :-)

 

Reports focussing on social inequality in health

 

The Danish Health Authority has published two new reports concerning social inequality in health. The reports focus on differences in Danes’ health and illnesses as well as on efforts contributing to how municipalities, regions and state promote more equality in health.

BGRAPHIC has developed design for both reports, which among other things entails a lot of figures and tables.

The reports were published at a webinar, hosted by the Danish Health Authority on 2 September. Please find the webinar and the reports on the Danish Health Authority’s website: www.sst.dk/da/Arrangementer/2020/Ulighed-i-sundhed

 

Anniversary magazine for Peder Lykke Centret

 

50th anniversary! That’s definitely something to celebrate! We have designed an anniversary magazine for Peder Lykke Centret, which is being published on the day of the anniversary, 24th August.

Peder Lykke Centret, located on Amager in Copenhagen, is a nursing home, an activity centre and a day folk high school – and in the magazine, employees, residents and other interested parties get to hear more about the history of the centre and its important focus on diversity – as well as read nice and interesting stories from both residents, daily users and employees.

We have based the design on the centre’s visual identity, and we have added the colour gold, which is so suitable for the golden anniversary for the centre.

Happy anniversary :-)

Read more about Peder Lykke Centret at www.pederlykkecentret.dk

Have a great summer!

 

BGRAPHIC wishes all clients, business partners and friends a terrific summer!

We hope, you’ll all enjoy a wonderful summer: staycation – together but apart – when Denmark is at its best from south to north. Let’s relax and spend time with family and friends :-)

We’re recharging our batteries, and then we’re ready again in August :-) Enjoyyyyy!

We are closed for the holiday between 13th and 31st July. If you need design help, please give us a call on +45 70 22 87 89, and we’ll find a solution :-)

Have a lovely summer everyone! :-)

 

Can we help you and your company in connection with the reopening of Denmark?

 

Even though the Danish society is slowly opening up again, so much is different from what it used to be.

Your company has to comply with a lot of new guidelines, for instance concerning the number of people present, distance between employees, cleaning and hygiene as well as alternative entrances to the workplace.

BGRAPHIC can help make your working days easier – while still following the recommendations of the Danish government and the Danish Health Authority. We can contribute with design, communication and printing of for instance signs, posters and other elements that through nudging create safe and correct information regarding the reopening of the Danish society and your company. Maybe tape on the floor can help maintain the correct distance between people. Maybe you need entire areas closed off. We can help each other remember all these new rules and social conventions, so we can stand together – at a distance.

We are ready to share our ideas and listen to yours! Please let us know, what your options and challenges are, and we can help come up with the best possible solutions for you.

Give us a call on +45 70 22 87 89 or send us an email at info@bgraphic.dk. We can quickly help you and your company be ready for the reopening of Denmark 😊

 

Do we still read?

 

Yes, we do! Our reading habits might have changed through time, but we still read quite a lot. Among other things, we read to keep ourselves posted on the world around us, as entertainment and to learn something new. The amount of knowledge created has never been higher than now – knowledge that needs to be communicated.

In this article, you’ll see what it takes to communicate your company’s knowledge and information in an inspiring and comprehensible manner – and in that way make sure you catch the attention of your readers.

WHO?

It’s always important to know who you want to reach with your communication. You need to define your target audience, and you need to think about how to reach them visually and using your tone of voice.

Sometimes, the target audience is quite wide, or your publication addresses several different target audiences. In cases like these it’s important that you decide who’s your main target and communicate especially to this group. And then you need to figure out how to also consider your other target audiences in your communication.

Once you have defined your target audience, you also need to think about which platforms to use in order to be most successful in getting their attention. For instance, are they on social media, do they visit scientific websites or somewhere else?

WHAT?

It’s also important to have a clear idea of what exactly you want to communicate with your publication. For instance, do you want to inform readers, do you want readers to use the publication as a work of reference, or do you want the publication to sell items or services? It’s vital that text, structure and design help make the purpose clear to the audience – that makes them want to read your text.

Does the content need a set structure, or is it a better idea with a lose structure in order to convey a lighter tone of voice? What needs to be highlighted, and what might benefit from being accompanied by boxes, images, graphs or infographic? These questions are relevant whether you’re working on a large publication or a small leaflet.

WHERE?

Today, we primarily publish online – often as PDFs. Some publications are also printed – for instance because the publication will be used at a conference, or because the handbook will be handed out to a specific group of employees. A publication has a longer life online, where everyone can find it at any time they want to, and it is no longer just stored in piles in basements. We only print the number of publications we need – that’s good for the environment.

Publishing online is easy, but there are many websites, publications and articles competing for the attention of the readers. And do we even read as well digitally as we do on printed material? We’re getting better at it, and we can help make sure your readers get a great reading experience in the digital universe – both in the way we communicate and the way we design.

HOW?

So how do we change the Word document into great, vivid communication?

The most important task for the design of a publication is to communicate the content in a logical and comprehensible manner, while also keeping it animated and meaningful. That is what design can do ­– communicate complex content that may have to reach a variety of target groups as well as communicate the quick, straightforward message. It’s about the layout of the text, the choice of images and the visual means. The visual experience should always go hand in hand with the key messages and the tone of voice of the content. And the design should most often have a connection to your company’s visual identity and your communication strategy.

Make it easy to read

The road may be filled with challenges before the result is perfect. We make sure that the text is easy to read – digitally as well as in print – and therefore font and font size matters greatly. The type face of a publication plays a huge part in how the readers are led through the text.

Manage for photos

Photos might also be a challenge. How many images or photos should be included, what do we want to show, are we even allowed to use photos with people on – and how do you find the perfect photo, when you’re not allowed to copy paste from Google?

The strength of infographic and other graphic measures

Furthermore, data presentation is often present in larger publications – usually in the shape of tables, a variety of graphs, maps, process diagrams etc. And often in many different styles. Design can really help make sure all material has the same, professional style which strengthens your communication.

Infographic is here to stay – and thank you for that. Because infographic is able to communicate special details or important results in a quick and easy manner. It can convey points from the complicated graph or the perplexing process diagram, or it can prove a point in a short and simple manner that replaces a large amount of text. Designed infographics are also suitable for messages on social media, where your messages are often in strong competition with purple unicorns and goofy family photos.

Text and design come together in one visual style, and this makes the publication complete and offers your target audience a great reading experience.

 

So, what do you need to focus on when developing a publication?

  • Who is your target audience – and how do you reach them?
  • What is the purpose of your publication?
  • Which platforms do you use to reach your target audience?
  • How do you optimise your publication by using design in order to reach your target audience, stand by your key messages and make sure it works perfectly on the right platforms?

We can help you with your communication – contact BGRAPHIC and let us help :-)

 

PS: Accessibility online

Most public communication is required by law to be accessible. We can also help you with that :-)

 

Happy Easter from BGRAPHIC

We are looking forward to a lovely Easter holiday – separately together. It is challenging times we experience with the coronavirus. Luckily we are able to work on our assignments from each of our homes. It is working really well. If you need any kind of design help and assistance, we are more than happy to help you and your company. We do all that we can to keep Denmark and the world busy. We wish you Happy Holidays 😊

Happy Easter to aaaaaaall 😊

BHOME > BSAFE

#glædeligpåske #happyeaster #sammenhverforsig #separatelytogether #bhome #bsafe #businessasusual #viarbejderhjemmefra #bgraphicdk #grafiskdesign #graphicdesign #numedafdelingerinæstenallebyer #headquarterincph #hcandersensboulevard37 #copenhagen #danishdesign

BGRAPHIC BUSINESS – almost – AS USUAL

Dear clients, business partners and friends of the house

We all hope that you are OK and take care of yourself in these disturbing days where the corona virus is spreading in our society and throughout the entire world. We sincerely hope that you and your loved ones will not be infected.

At BGRAPHIC, we are all working from home. We have established divisions from North to South in BGRAPHIC Hillerød, Birkerød, Taarbæk, Søborg, Frederiksberg, Copenhagen, Amager and Vallensbæk 😊 … and we are all online every day 😊

We have access to our server and keep updated on assignments via daily planning meetings via Microsoft Teams. BGRAPHIC BUSINESS almost AS USUAL. We are working on assignments and do our best to keep the wheels running – for Denmark, our clients and our own business. Some assignments have been cancelled, others postponed. We’re working on some now. And we have also started new assignments and new client collaborations. So that’s positive. All our assignments and processes are digital so we’re able to work well under the current circumstances. Even though we of course miss meeting up every day.

Do you need design and communication assistance, then please get in touch 😊 Give us a call on +45 70 22 87 89 and let’s talk about your needs and wishes. If you need to get in touch with a specific BGRAPHIC employee, you can find mobile numbers on all employees on our website, “About us”.

Do you want to schedule a meeting with us via Microsoft Teams? Please let us know.

And feel free to share this – we’re always interested in getting new assignments and new client collaborations 😊

All the best wishes to you all 😊 BSAFE 😊

Love, all of us at BGRAPHIC

#bgraphicdk #graphicdesign #design #coronagoaway #businessalmostasusual #workingfromhome #togetherbutapart

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