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Optimise your website – read our four pieces of advice


Have your tried to Google how to get more traffic to your website and then read that you need to focus on Search Engine Optimisation (SEO)? Search words are part of the solution. We agree on that. Search words are important. The texts on your website need to contain the words that you expect your clients to use in a Google search.

However, many web managers and other specialists within this area focus almost exclusively on SEO. We can see that the best solutions are obtained when search words and design are combined. If you really want to shine and ensure more traffic on your website, structure and design need to be well thought out and working perfectly. Your website needs to be professional in all aspects. That makes your web communication strong.

Some of the things we especially focus on when designing a new website are:

1. Keep updating your content – that makes your website Google friendly

New content needs to be added to your website continuously, especially on the front page. Once Google registers that the content is continuously updated, your website will rank higher in the search results (also known as the Google ranking).

For instance, you might choose to get news on your front page. The news might be placed on a subpage, but the latest 2-3 news can automatically be shown on the front page.

You might also want to add a social media feed, for instance from your company Twitter or Instagram account. In that way, your latest posts will appear on your website. You must of course be active on social media for both visitors at your website and Google to see that your company is active.


2. Think about your target audience in all aspects of the process

Don’t create a website with the goal of getting as much traffic as possible. Create it with the goal of getting as much RELEVANT traffic as possible. You need to focus on your target audience – everyone else is not as important. You need to think about who you want to visit your website. What appeals to them? What do they want to see? What are they looking for on your website – and what is the easiest way for you to give them what they want?

Is your website a knowledge or information portal, where the recipient can find information, material and knowledge? Is your website an extended business card for potential clients to get an introduction to you and your projects? Is your website a sales tool, where the aim is for visitors to place an order, for instance on a booking page or in a shopping basket?

You need a clear call to action – and it needs to appeal to exactly your target audience. Both in structure, design and text – and search words :-)


3. Focus on the client journey in web design and the rest of your brand

The recipient needs to feel safe and welcome – feel that he/she is guided through the material – and that applies on your website and also in your entire brand.

It’s important that all your material function well together. See your platforms as tools that need to work for you in your communication. It’s important when you are meeting a client, for instance when you present you and your company in a PowerPoint presentation, or when you hand out sales material or business cards. When the client later finds your website online, he/she should be able to see a clear coherence between what he/she saw in your presentation and what is on your website. The client should recognise you and your company.

That makes it more likely for him/her to use your services, remember you, return to your company – and maybe most importantly, recommend you to others.


4. Have the clients in mind, also when it comes to the responsive website

More and more people access the internet via smartphone or tablet. Therefore, it’s crucial that your website is optimised for all screen sizes and digital units – smartphone, tablet and desktop.

A website should always be responsive, but it’s also important to keep in mind, who your target audience is, and which canals they use. If your clients almost exclusively access your website via desktop, you might want to pay extra attention to the design for this screen size. However, if your clients always visit via smartphone, it makes sense to focus specifically on the design for smaller screen sizes.


At BGRAPHIC, we live for design – to think up, design and create a website, where great design, usability and intuitive structure are what matters the most. The website should draw attention and fit perfectly to you. To who you are, and what you want to share with the world.

If you need help updating your website – or designing an entire new website – please contact BGRAPHIC at or +45 70 22 87 89. No matter where you are in the process with a new website, we’re ready to help you with what you need :-)

Find inspiration in our web cases

B19 – BGRAPHIC's Birthday!


Today, BGRAPHIC enters the last year as a teenager 😊 It all started 1 October 2000. And here we are today, 1 October 2019 😊 We celebrate BGRAPHIC’s 19th birthday – more keen than ever!

A huge thank you to all our lovely clients who give us a call every day – some of you have been with us since the very first day, and many more have come since then. We love all the assignments you bring to our tables 😊 Keep them coming 😊 We’re ready!

Government initiative concerning smokeless life for children and young people


The Government and the Ministry of Health has today presented a proposal concerning a plan against smoking.

The proposal contains eight initiatives to ensure a life without smoking for children and young people – for instance smokeless school hours, hidden tobacco in stores and a higher price on cigarettes.

BGRAPHIC has created infographics and a roll up banner for the minister’s presentation at Rysensteen Gymnasium in Copenhagen, where the eights initiatives have been presented in a beautiful and clear manner.

Read more at, and on the Twitter account of the Ministry of Health, @DKsundhed.

Summer 2019


BGRAPHIC wishes all clients, business partners and friends a wonderful summer. See you on the other side :-)

We are closed from 8 July to 26 July, but we’re back Monday 29 July – and ready for a lot of interesting assignment!

Have a nice summer :-)

Are your PDFs accessible?


The Danish Parliament has passed a new law concerning web accessibility. The law states that websites and apps from all public authorities must be accessible to all citizens – also disabled citizens, for instance those with a visual impairment, speech impairment, hearing impairment or learning disability. And it all has to be accessible by 23 September 2019. This also applies for documents and PDFs, that are present at the public websites.

We have the experience and are ready to help

Are you unsure as to how to make your PDFs accessible, then we now how. We already have huge experience incorporating the principles of accessibility into our design and layout of products for your public clients.

We can help make your existing publications and other PDFs accessible, or we can help make new materiale accessible – we jump in wherever you need us :-)

PDFs published after 23 September 2018 have to be accessible. If you have PDFs that have been published before this date, you only need to make them accessible, if they are characterised as “necessary for active administrative processes”.

Why does the material have to be accessible?

Accessible PDFs allow all users to read and navigate your documents and fill out forms – no matter for instance reading abilities and visual impairment.

This allows for your messages to reach a wider audience, and it offers people with disabilities the same options as other users regarding being digitally self-reliant and informed.

How you do make your PDFs accessible?

There are four overall principles in making something accessible: Is has to be 1) Perceivable, 2) Operable, 3) Understandable and 4) Robust.

These principles mean that you for instance have to pay attention to the following elements in your PDF:

  • There must be a clear structure and order in the content, and components with the same function within the same material have to be defined consistently in order for assistive software to understand the material. That applies for instance to defining all headlines as headlines and all image texts and image texts etc.
  • Alternative text must be added to images, figures and other elements that are not text, but that are relevant for understanding the content. The alternative text ensures that screen reading programmes will be able to “read” the images.
  • The contrast ratio between text and background needs to be high enough for all text to be visible even for those visually impaired.


This is an important topic, and you need to think about both existing PDFs and new publications and PDFs you develop yourself.

Of course, it’s important to respect the law. Furthermore, your publications and therefore you messages will reach a wider audience if your material is accessible. And citizens will be more self-reliant, once the material is more user-friendly, which should both ensure user satisfaction and minimise the need for personal service from public companies.

Read more about the new law, who needs to abide the law and how you abide the law on (link in Danish)

Please let us know on +45 70 22 87 89, if you need help making sure your PDFs are accessible. We’re ready to get started :-)

Innovative and striking conference stands that attract your guests


To ensure that you and your company have a positive and successful experience when attending a fair, conference or exhibition, you need certain elements to be perfect.

It’s important to reach your audience with your stand. And it’s important that the stand conveys professionalism and that it clearly signifies who you and your company are and what you stand for.

Here are 4 tips on what you and your company especially need to focus on to make sure the conference visitors choose to visit your stand:


1. What’s the topic of the conference, and who’s your target audience?

Who’s attending the conference, and who do you want to attract with your stand? This matters greatly when designing a stand.

For instance, is it a job fair where you introduce students and newly qualified people to your company by using employer branding? Is it a B2B conference (business to business) or a B2C conference (business to consumer)?

The more specific you are on who you want to reach, the easier it is to design and construct a stand that will communicate the right message to the right audience.


2. How much space do you have for the stand?

This information is important when it comes to choosing which material to design the stand in and how to construct it.

Do you want – and is there room for – people to sit down? Are you going to have information on the walls or on roll-up banners for them to read, or are you going to hand them materials “to go”, for instance a flyer or a brochure?

Do you want one or more standing tables, a presentation on a screen and what about displays for leaflets or flyers?

Some stands need to “speak for itself”, i.e. function without an employee present. Others need the employers, for instance because the aim of the stand is for visitors to meet employees, ask questions, get help etc.

Some stands are very advanced, but still need great flexibility regarding setting up. Some stands need to be reused in different areas at different events. It will be possible to reuse the same concept on areas from 6 square metres to 16-20-30-50-100 square metres.


3. Thinking outside the box or choosing something classic?

Depending on the topic of the conference, you might find that the best solution in order to create attention and positive feedback is to have a different kind of stand. A stand must of course be in correspondence with your brand and visual identity – and furthermore, it should be inviting, innovative and attract the conference visitors.

The effects might be technical, or they might be dependent on the employees at the stand – the stand might for instance be interactive with lights or buttons to push. Or your can have virtual reality headsets that visitors can put on and for instance take a virtual trip to your company, into a product or surroundings.

It’s always great to have a stand concept that kickstarts the interaction between employees and visitors by having some sort of activity.

Do you need other kinds of activities at the stand, for instance a scene for talks, a competition, a physical activity, a meeting area, a private area for personal effects, a coffee machine, podiums for products, gimmicks, mini buffet with cake, fruit, juice? There are many opportunities to make a great impression on your visitors.

You and your company need to decide which kind of stand will attract exactly those visitors that you want to attract – and at the same time decide which kind of stand presents and fits with your brand. We have many possibilities and are able to give you advice in order to find the best solution for you and your company.


4. What’s the budget?

The budget is central. It decides the size of the project. Our focus will always be how to create the best solution and making sure you get your money’s worth. It’s a shame to dream big only to find out that the dream is not possible. Instead it’s a good idea to begin by matching the expectations to the prices – that way the dreams will be realistic.

Please also remember, that stand modules can be reused with a new design or style for other fairs and conferences. That means that you can save money, if you plan on reusing the modules and you prioritise buying great, solid, modules.


Consult the designers

BGRAPHIC has great experience developing design solutions in small, medium and large. So we’re ready to help figure out the best solution for you. We’re here both before and during the decision-making process, and we can help out when it comes to setting up on the day of the conference.

You know your own company best, so your knowledge, wishes and needs are invaluable – and with our knowhow, together we can create something really great for you.


Find inspiration in some of the conference and exhibition stands that we have designed for other clients

Free book about women in leadership roles


VL107 consists of 35 cool leaders, who want to contribute to UN’s Global Goals. We have written a book about leadership, gender equality, rolemodels and networking.

This spring, we have met up for meetings discussing challenges and possibilities for women in leadership roles. I’m both proud and so happy to share this news with you. It has been such an interesting process, and this book has become a great glimpse into the minds of some very talented women.

A huge thank you to Margrethe Lyngs Mortensen – who came up with the idea – and to Lene Finnemann who has written the book. Søren Rønholt has taken most of the portraits, and I have designed the book.

The book is available for you to download for free. The PDF is clickable and is especially great to read on a tablet. So here’s a bit of reading material for your summer vacation. If you have comments, good or bad, please send me an email on

Enjoy the book :-)


Download the book (in Danish)

Are you old enough to buy alcohol and tobacco?


BGRAPHIC has developed design for the Danish Health Authority on signs regarding selling alcohol and tobacco.

Shops and websites selling alcohol and tobacco must abide to different demands – for instance the new signs must be visible when buying alcohol and tobacco.

BGRAPHIC has developed the design for the new signs. The signs are created in versions for web and for print.

On the Danish Health Authority’s website, you can download web banners to use on websites selling alcohol and tobacco. And you can order packages with the physical signs to hang in shops.

Read more on the Danish Health Authority’s website (link in Danish)

Public sector innovation spreads across the Nordic region


It is always lovely to see when the fruits of your labour are of use and enjoyment to others. There’s certainly no need to reinvent the wheel.

Within the public sector, employees, citizens and others are often coming up with new, clever solutions to optimise and easen the everyday assignments and struggles of both emplyees and citizens. The innovations include all kinds of topics – to mention a few, there’s a shared bus, robot bicycle stands, voluntary night nurses and LED lights in street lights.

The National Centre for Public Sector Innovation (COI) aims at increasing quality and effectivity in the public sector by means of innovation. It’s about finding innovative solutions – and about sharing, borrowing and adjusting so the same solutions can be used across sectors and fields within the entire public sector.

And now, also across country lines.

The InnovationBarometer goes abroad

COI has developed an InnovationBarometer, which keeps statistics on innovation in the Danish public sector. When the Barometer was presented in 2015, it was the first of its kind in the world.

Now, other countries in the Nordic region have adopted the idea of the InnovationBarometer. Norway, Sweden, Iceland and Finland are working on their innovation – and on keeping statistics on all the great things they achieve.

BGRAPHIC has developed the design for COI’s visual identity and for the InnovationBarometer. And now, we have also assisted several of the countries in connection with their innovation work and innovation barometers. The other countries have received design that is aligned with their identity and wishes – and furthermore, they use some of the existing design created for COI.

And like that, the design works just like the innovative ideas – it can be shared, borrowed and adjusted :-)

We are happy to see the innovation spread – and very happy to see the same happening for our BGRAPHIC design :-)

Read more about innovation in Norway, IcelandSweden and Finland – as well as in Denmark at the National Centre for Public Sector Innovation.

Can your communication reach new heights?


The answer is yes! Especially if you and your company work together with a design and communication company on a regular basis.

Many advantages with cooperation agreements

When working together on a regular basis, we are able to improve and continuously work on your company’s communication assignments. For instance regarding choice of platforms, your way of communicating and your visual identity.

There are many advantages:

  • We maintain your company’s design and communication on a high level and make sure we are updated on your work in order to give you the best advice regarding your communication performance.
  • We know each other and your way of working – which enables a strong and effective teamwork.
  • Vi can place an inhouse graphic designer with you, which enables you to finish assignments effectively from day to day – and sometimes by the hour.
  • We know your other suppliers and can work closely together with them.
  • We can create an attractive cooperation agreement making sure you save both time and money.

Knowing each other well is the key to great teamwork

When we know you and your company well, we have an easy time seeing and understanding your wishes for your communication.

We are updated on you and ready to help you out – both in regards to your communication and your visual identity on each assignment.

We are able to work on day-to-day assignments to make sure your posts on social media or your presentations for a meeting or a conference are just as professional as your other material. And that both posts and presentations indicate the way you want to appear as a company.

All this creates a strong foundation for designing on a high level that works for your entire company – and where we are able to continue to optimise and develop the design and contents for your digital tools, for instance on your website or in your PowerPoint presentations.


We adjust our workflow based on your needs

When we know the way you work, both internally and with external partners, we are able to adjust our workflow to this.

Combined, our graphic designers have many competences, and we always put our different competences in play – when and where they are needed.

We also have the possibility of having employees present at your office a couple of hours a week or one or more days a week, depending on your needs. This gives us the opportunity to offer our services and help to your entire organisation. This might relieve the communication manager or department of many smaller assignments, and it might make the road faster and more direct on larger, more complex assignments.


We have the general knowledge with you – on assignments and on your identity

Last but not least – if the project is to succeed – a business partner needs to be able to organise everything with your other suppliers, when you find it relevant, e.g. when new platforms and functionalities are tested and expertise is required.

That entails that we as your business partner focus on your business – and on your narrative, workflow and projects. Not just on the assignment we have been asked to work on, but in general in order to create a coherence in all your communication. This is the goal of all long lasting cooperations.

If we are your permanent business partner, we can create business deals specifically to you and your company. The deal might be based on a fixed-price deal, or we can send you estimates for each assignment – making sure the financial framework is in order on all assignments. This kind of business deal can be arranged in whatever way works best for you and your business model.

BGRAPHIC has been and is great at maintaining long business cooperations with our clients. We are experienced and have the competences to offer you and your company a solid and long cooperation.

We offer our services on an ongoing basis for e.g. Femern A/S, Vestforbrænding, EVA, The National Centre for Public Sector Innovation, the Danish Association of Consulting Engineers (FRI), Movia, ESPON and FLSmidth.

Check out our cases at

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