VIVE – Visual Identity for Recruitment Campaign

BGRAPHIC has developed visual identity and campaign site for “Plads til forskelighed” (Room for diversity), a project intended to create a more inclusive primary school.

Plads til forskellighed is a two-year project initiated by the Danish Ministry of Education, VIA University College and VIVE – The Danish Centre of Applied Social Science. The project is intended to create more including teaching environments for all children in the Danish primary school, as well as supporting children with ADHD and autism.

BGRAPHIC has advised on design, communication, selection and use of platforms, and has subsequently designed logo, illustrations, visual concept, campaign website, email newsletter template, campaign graphics, and animations for social media, templates for Office and graphics for video production. See the website at www.pladstilforskellighed.dk.

It has been a very interesting process and an efficient design development process. We hope that VIVE will recruit all the schools they need for the project :-)

“We have a very fine cooperation with BGRAPHIC. It is a big advantage that they have all relevant specialities in-house and can advise on all elements of the campaign. For instance, they suggested using email newsletters for communication, in order to get statistics that we can use to improve the communication. And it was very satisfying to have the information presented in an appealing and coherent way across website, PowerPoint, Word etc. – it has given us food for thought. Both things are something we want to repeat in future projects”

– Gry Bess Møller, Web editor and communications consultant, VIVE