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AMGROS – Identity and Publications

Elegant communication and design concept online and offline

AMGROS is the regions’ pharmaceutical organisation and the dominant Danish business concerning purchase of hospital medicine.

BGRAPHIC has carried on the visual identity of AMGROS and added a visual, telling and human warmth in both colours and infographics. We have developed several publications using the new identity – among others a Tone of Voice leaflet and the annual magazine 2015 and 2016.

The design concept is elegant, and it’s a strong foundation for everything, AMGROS needs to communicate. In the daily run, it’ll for instance be easy for employees to use the design in a PowerPoint template. And they can look for help and guidance in the communication and design guide. Thus, the design works on all different platforms.



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