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Have a great summer!

 

BGRAPHIC wishes all clients, business partners and friends a terrific summer!

We hope, you’ll all enjoy a wonderful summer: staycation – together but apart – when Denmark is at its best from south to north. Let’s relax and spend time with family and friends :-)

We’re recharging our batteries, and then we’re ready again in August :-) Enjoyyyyy!

We are closed for the holiday between 13th and 31st July. If you need design help, please give us a call on +45 70 22 87 89, and we’ll find a solution :-)

Have a lovely summer everyone! :-)

 

Can we help you and your company in connection with the reopening of Denmark?

 

Even though the Danish society is slowly opening up again, so much is different from what it used to be.

Your company has to comply with a lot of new guidelines, for instance concerning the number of people present, distance between employees, cleaning and hygiene as well as alternative entrances to the workplace.

BGRAPHIC can help make your working days easier – while still following the recommendations of the Danish government and the Danish Health Authority. We can contribute with design, communication and printing of for instance signs, posters and other elements that through nudging create safe and correct information regarding the reopening of the Danish society and your company. Maybe tape on the floor can help maintain the correct distance between people. Maybe you need entire areas closed off. We can help each other remember all these new rules and social conventions, so we can stand together – at a distance.

We are ready to share our ideas and listen to yours! Please let us know, what your options and challenges are, and we can help come up with the best possible solutions for you.

Give us a call on +45 70 22 87 89 or send us an email at info@bgraphic.dk. We can quickly help you and your company be ready for the reopening of Denmark 😊

 

Do we still read?

 

Yes, we do! Our reading habits might have changed through time, but we still read quite a lot. Among other things, we read to keep ourselves posted on the world around us, as entertainment and to learn something new. The amount of knowledge created has never been higher than now – knowledge that needs to be communicated.

In this article, you’ll see what it takes to communicate your company’s knowledge and information in an inspiring and comprehensible manner – and in that way make sure you catch the attention of your readers.

WHO?

It’s always important to know who you want to reach with your communication. You need to define your target audience, and you need to think about how to reach them visually and using your tone of voice.

Sometimes, the target audience is quite wide, or your publication addresses several different target audiences. In cases like these it’s important that you decide who’s your main target and communicate especially to this group. And then you need to figure out how to also consider your other target audiences in your communication.

Once you have defined your target audience, you also need to think about which platforms to use in order to be most successful in getting their attention. For instance, are they on social media, do they visit scientific websites or somewhere else?

WHAT?

It’s also important to have a clear idea of what exactly you want to communicate with your publication. For instance, do you want to inform readers, do you want readers to use the publication as a work of reference, or do you want the publication to sell items or services? It’s vital that text, structure and design help make the purpose clear to the audience – that makes them want to read your text.

Does the content need a set structure, or is it a better idea with a lose structure in order to convey a lighter tone of voice? What needs to be highlighted, and what might benefit from being accompanied by boxes, images, graphs or infographic? These questions are relevant whether you’re working on a large publication or a small leaflet.

WHERE?

Today, we primarily publish online – often as PDFs. Some publications are also printed – for instance because the publication will be used at a conference, or because the handbook will be handed out to a specific group of employees. A publication has a longer life online, where everyone can find it at any time they want to, and it is no longer just stored in piles in basements. We only print the number of publications we need – that’s good for the environment.

Publishing online is easy, but there are many websites, publications and articles competing for the attention of the readers. And do we even read as well digitally as we do on printed material? We’re getting better at it, and we can help make sure your readers get a great reading experience in the digital universe – both in the way we communicate and the way we design.

HOW?

So how do we change the Word document into great, vivid communication?

The most important task for the design of a publication is to communicate the content in a logical and comprehensible manner, while also keeping it animated and meaningful. That is what design can do ­– communicate complex content that may have to reach a variety of target groups as well as communicate the quick, straightforward message. It’s about the layout of the text, the choice of images and the visual means. The visual experience should always go hand in hand with the key messages and the tone of voice of the content. And the design should most often have a connection to your company’s visual identity and your communication strategy.

Make it easy to read

The road may be filled with challenges before the result is perfect. We make sure that the text is easy to read – digitally as well as in print – and therefore font and font size matters greatly. The type face of a publication plays a huge part in how the readers are led through the text.

Manage for photos

Photos might also be a challenge. How many images or photos should be included, what do we want to show, are we even allowed to use photos with people on – and how do you find the perfect photo, when you’re not allowed to copy paste from Google?

The strength of infographic and other graphic measures

Furthermore, data presentation is often present in larger publications – usually in the shape of tables, a variety of graphs, maps, process diagrams etc. And often in many different styles. Design can really help make sure all material has the same, professional style which strengthens your communication.

Infographic is here to stay – and thank you for that. Because infographic is able to communicate special details or important results in a quick and easy manner. It can convey points from the complicated graph or the perplexing process diagram, or it can prove a point in a short and simple manner that replaces a large amount of text. Designed infographics are also suitable for messages on social media, where your messages are often in strong competition with purple unicorns and goofy family photos.

Text and design come together in one visual style, and this makes the publication complete and offers your target audience a great reading experience.

 

So, what do you need to focus on when developing a publication?

  • Who is your target audience – and how do you reach them?
  • What is the purpose of your publication?
  • Which platforms do you use to reach your target audience?
  • How do you optimise your publication by using design in order to reach your target audience, stand by your key messages and make sure it works perfectly on the right platforms?

We can help you with your communication – contact BGRAPHIC and let us help :-)

 

PS: Accessibility online

Most public communication is required by law to be accessible. We can also help you with that :-)

 

BGRAPHIC BUSINESS – almost – AS USUAL

Dear clients, business partners and friends of the house

We all hope that you are OK and take care of yourself in these disturbing days where the corona virus is spreading in our society and throughout the entire world. We sincerely hope that you and your loved ones will not be infected.

At BGRAPHIC, we are all working from home. We have established divisions from North to South in BGRAPHIC Hillerød, Birkerød, Taarbæk, Søborg, Frederiksberg, Copenhagen, Amager and Vallensbæk 😊 … and we are all online every day 😊

We have access to our server and keep updated on assignments via daily planning meetings via Microsoft Teams. BGRAPHIC BUSINESS almost AS USUAL. We are working on assignments and do our best to keep the wheels running – for Denmark, our clients and our own business. Some assignments have been cancelled, others postponed. We’re working on some now. And we have also started new assignments and new client collaborations. So that’s positive. All our assignments and processes are digital so we’re able to work well under the current circumstances. Even though we of course miss meeting up every day.

Do you need design and communication assistance, then please get in touch 😊 Give us a call on +45 70 22 87 89 and let’s talk about your needs and wishes. If you need to get in touch with a specific BGRAPHIC employee, you can find mobile numbers on all employees on our website, “About us”.

Do you want to schedule a meeting with us via Microsoft Teams? Please let us know.

And feel free to share this – we’re always interested in getting new assignments and new client collaborations 😊

All the best wishes to you all 😊 BSAFE 😊

Love, all of us at BGRAPHIC

#bgraphicdk #graphicdesign #design #coronagoaway #businessalmostasusual #workingfromhome #togetherbutapart

Congratulations to Ebba and to us with 10 wonderful years at BGRAPHIC

 

We begin February by celebrating a 10-year anniversary. Congratulations to Ebba, and thank you for 10 amazing years at BGRAPHIC :-) 💚💚💚💚💚 Let’s do 10 more :-) #10year anniversary #bgraphicdk #congratulations #anniversary #10moreyears 💚💚💚💚🇩🇰🇩🇰🇩🇰🇩🇰💚💚💚💚🇩🇰🇩🇰🇩🇰🇩🇰💚💚💚💚🇩🇰🇩🇰🇩🇰🇩🇰

National examination of quality in Danish daycare

 

The Danish Evaluation Institute (EVA) is behind the newly published examination of quality in the municipal daycare centres in Denmark – this is the first national examination of its kind.

In close cooperation with illustrator Camilla Thyrring Ludvigsen, BGRAPHIC has developed a design universe for the national examination.

Read more about the examination at www.eva.dk (in Danish) and in the media, for instance at www.politiken.dk (also in Danish).

Merry Christmas from BGRAPHIC

BGRAPHIC wishes all clients, collaborators, suppliers and friends of the house a very Merry Christmas and a Happy New Year :-)

Are you getting the most out of your corporate presence on social media?

 

Many companies have social media profiles. It can be a great place to communicate with clients, potential clients and stakeholders, since they are already there. And that’s an important criteria when aiming for a successful communication – meeting the clients where they are.

So, should you be on LinkedIn, Instagram, Facebook or Twitter? – or more than one of them? Choose the channels where your chances are highest of meeting exactly your clients and stakeholders. Communicate professionally and often, so your clients see your social media presence as active and informative.

Here are BGRAPHIC’s five tips on how to get the most out of your social media presence.

 

1. Create a SoMe communication strategy

Employees working with social media are often active themselves on social media, so they are familiar with the different channels and the fast-paced and easy-going way of communicating.

It’s still really important, however, to have a communication strategy. To ensure that everyone agrees on where, why and how you act on your SoMe channels.

Having a strategy helps define your needs and wishes.

The strategy should describe how to attract clients, how to make them follow your company profile as well as engage in communication by liking, commenting and sharing your content. For instance, over time you might optimise your corporate communication and obtain a large number of followers on social media by linking to news on your website. You get more traffic to your website, and more people will get to know your company’s services, initiatives and products.

The strategy should also describe when and where you want to post content. It might be in connection with presenting your company’s annual report and CSR report. It might be the release of a publication. It might be when launching a new service or product. Or simply to attract attention to your company’s many services or talented employees.

If more than one employee is covering the SoMe tasks, it’s a good idea to define roles and responsibilities, so everyone knows what to do and what not to do.

We recommend starting by developing the communication strategy. Once it’s there, it’s easy to continuously update and renew it, for instance if you have new needs, new wishes from clients and stakeholders, or if you want to create a company profile on a new social media.

 

2. Be reachable

When you have a company profile on social media, clients expect you to be present and easy to reach. That you reply to their inquiries – and not simply within a new days or weeks. It has to happen fast – preferably within a few hours. Social media is fast paced, and clients have quickly moved on to the next click. So, it’s important to make a great impression while you have the chance.

 

3. Post often

You need to post often in order to draw attention to your profile. It’s important that you appear in clients’ feeds, and regularly, as that makes clients remember you and increases the chance of them choosing your services when the need arises.

And when clients visit your profile, they will consider it positive, if they can see that you post regularly. And that that you are present and answering questions and comments to your posts.

 

4. Make sure your profile looks professional

However, presence is not enough. Just like with your website, your business card, your presentation and your own appearance, the first impression is important when meeting clients. Your brand has to be perceived as professional and with a clear visual style.

Your profile photo and cover photo need to be perfectly sized to the specific channel and fit into your visual brand. Since photos are often what clients see first, they should be able to see these and recognise you and your company right away.

 

5. Make your content matter by giving more of yourself

Having a strategy for posting, being present and looking professional are not enough if your heart is not in it. You should want to share. You need to be honest and real. And both text and the visual content are important.

You can share the interesting story, the surprising angle, the great idea and maybe even the strong buy. The clients need to feel that your content matters, is relevant and interesting. They should feel as if you are talking to them specifically. That you get them, and get what they need.

Always focus on what you want. To attract new, talented employees, appeal to more and new clients, sell more, share an important message that needs to reach all citizens. You can have many different angles in your communication. So, stay focused on what you want to say: loud and clear.

Furthermore, it’s always a great idea to add visual content to your text. When clients scroll through their feed, they should stop and look at exactly your post. A photo, an infographic or a video highlights your post. We’ll also suggest that you vary between the different visual means in order for the recipients to continually be surprised by the messages.

Quality is of high importance. Your photos should be in a high resolution, cropped to fit the format and matching the brand and tone of your company. And if you make sure your logo is located in the infographic, and that the colours are part of your visual identity, the recipients will have an easy time decoding and recognising you in the post.

All of this will help make you attractive to follow on social media. Your clients should want to read and like your posts and maybe even comment or in other ways engage with you and your posts. This ensures that the clients feel more connected to you, and that will increase the chances of them choosing your services or recommending you to others.

 

Here’s how we can help you

At BGRAPHIC, we develop content for social media for many of our clients. We primarily focus on corporate communication and presentation of your company and your services.

We can help you get started on social media, and once you are comfortable with everything, you can continue on your own. If you are short on time or hands, we can also help manage ideas, posts, timing etc.

Some clients ask for the entire package: We develop a communication strategy, we create ideas, design visuals and manage posting based on a time schedule we agree on with the client. Other clients only need some of the elements, and then that’s where we step in and help. Exactly where you need us.

Please contact us to hear more about how we can help you :-)

BGRAPHIC supports Knæk Cancer 2019

Week 43 is Knæk Cancer week – a week where Danish Cancer Society and TV 2 focus on the fight against cancer. The campaign ends with a large fundraising show on Saturday 26 October.

BGRAPHIC supports Knæk Cancer, and we encourage everyone to do the same. So let’s get to it! Read more about Knæk Cancer and what you can do to support at the websites of TV 2 and Danish Cancer Society: www.tv.tv2.dk/knaekcancer and www.knaek.cancer.dk/content/sådan-støtter-du.

The money raised goes to research, better treatment, patient support and prevention, among other things – all vital parametres in the fight against cancer.

The opening of the Metro Cityring causes changes for the bus system

 

From 13 October 2019, the new city network has become effective. The new city network aims at connecting the Copenhagen bus system to the new Metro Cityring, which has just opened.

Now, it is easier for everyone to get around in the city – and quickly getting from A to B. It’s exciting to see how Copenhagen is changing and evolving – both over and under the ground :-)

BGRAPHIC has helped develop information material regarding the launch, for instance posters and timetables for the busses. It ensures that all citizens are well prepared and informed regarding the changes the new metro causes. Movia and DOT (the public transport system) are behind this material.

Optimise your website – read our four pieces of advice

 

Have your tried to Google how to get more traffic to your website and then read that you need to focus on Search Engine Optimisation (SEO)? Search words are part of the solution. We agree on that. Search words are important. The texts on your website need to contain the words that you expect your clients to use in a Google search.

However, many web managers and other specialists within this area focus almost exclusively on SEO. We can see that the best solutions are obtained when search words and design are combined. If you really want to shine and ensure more traffic on your website, structure and design need to be well thought out and working perfectly. Your website needs to be professional in all aspects. That makes your web communication strong.

Some of the things we especially focus on when designing a new website are:
 

1. Keep updating your content – that makes your website Google friendly

New content needs to be added to your website continuously, especially on the front page. Once Google registers that the content is continuously updated, your website will rank higher in the search results (also known as the Google ranking).

For instance, you might choose to get news on your front page. The news might be placed on a subpage, but the latest 2-3 news can automatically be shown on the front page.

You might also want to add a social media feed, for instance from your company Twitter or Instagram account. In that way, your latest posts will appear on your website. You must of course be active on social media for both visitors at your website and Google to see that your company is active.

 

2. Think about your target audience in all aspects of the process

Don’t create a website with the goal of getting as much traffic as possible. Create it with the goal of getting as much RELEVANT traffic as possible. You need to focus on your target audience – everyone else is not as important. You need to think about who you want to visit your website. What appeals to them? What do they want to see? What are they looking for on your website – and what is the easiest way for you to give them what they want?

Is your website a knowledge or information portal, where the recipient can find information, material and knowledge? Is your website an extended business card for potential clients to get an introduction to you and your projects? Is your website a sales tool, where the aim is for visitors to place an order, for instance on a booking page or in a shopping basket?

You need a clear call to action – and it needs to appeal to exactly your target audience. Both in structure, design and text – and search words :-)

 

3. Focus on the client journey in web design and the rest of your brand

The recipient needs to feel safe and welcome – feel that he/she is guided through the material – and that applies on your website and also in your entire brand.

It’s important that all your material function well together. See your platforms as tools that need to work for you in your communication. It’s important when you are meeting a client, for instance when you present you and your company in a PowerPoint presentation, or when you hand out sales material or business cards. When the client later finds your website online, he/she should be able to see a clear coherence between what he/she saw in your presentation and what is on your website. The client should recognise you and your company.

That makes it more likely for him/her to use your services, remember you, return to your company – and maybe most importantly, recommend you to others.

 

4. Have the clients in mind, also when it comes to the responsive website

More and more people access the internet via smartphone or tablet. Therefore, it’s crucial that your website is optimised for all screen sizes and digital units – smartphone, tablet and desktop.

A website should always be responsive, but it’s also important to keep in mind, who your target audience is, and which canals they use. If your clients almost exclusively access your website via desktop, you might want to pay extra attention to the design for this screen size. However, if your clients always visit via smartphone, it makes sense to focus specifically on the design for smaller screen sizes.

 

At BGRAPHIC, we live for design – to think up, design and create a website, where great design, usability and intuitive structure are what matters the most. The website should draw attention and fit perfectly to you. To who you are, and what you want to share with the world.

If you need help updating your website – or designing an entire new website – please contact BGRAPHIC at info@bgraphic.dk or +45 70 22 87 89. No matter where you are in the process with a new website, we’re ready to help you with what you need :-)

 
Find inspiration in our web cases

B19 – BGRAPHIC's Birthday!

 

Today, BGRAPHIC enters the last year as a teenager 😊 It all started 1 October 2000. And here we are today, 1 October 2019 😊 We celebrate BGRAPHIC’s 19th birthday – more keen than ever!

A huge thank you to all our lovely clients who give us a call every day – some of you have been with us since the very first day, and many more have come since then. We love all the assignments you bring to our tables 😊 Keep them coming 😊 We’re ready!

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